By Larry Oakner
Vintage radio advert campaigns from the final fifty years, and the way they used humor to win over audiences And Now a couple of Laughs from Our Sponsor bargains an in-depth examine essentially the most profitable and unique radio advertisements from the final part century, offered by way of advertisements veteran Larry Oakner. An accompanying CD-ROM permits readers to hear the interesting and humorous ads that chronicle radio heritage. huge interviews with account executives, consumers, manufacturers, and actors provide a distinct viewpoint at the improvement of funny radio ads through the years and what it takes to create a memorable and powerful crusade. And Now a couple of Laughs from Our Sponsor exhibits ads pros the right way to maximize simply sixty seconds of airtime to win consumers over and gives unique recordings of a few of the main enjoyable and enlightening advertisements ever produced.
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Vintage radio advert campaigns from the final fifty years, and the way they used humor to win over audiences And Now a couple of Laughs from Our Sponsor bargains an in-depth examine essentially the most winning and enjoyable radio advertisements from the final part century, provided by way of ads veteran Larry Oakner. An accompanying CD-ROM permits readers to hear the interesting and humorous ads that chronicle radio background.
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Extra resources for And Now a Few Laughs from Our Sponsor with CDROM
FREBERG: You want us . . to . . CONTRACTOR: No . . I don’t want to get involved. . FREBERG: You want us to get another contractor? Is that it? Is that it? CONTRACTOR: No, I like the job . . but we could be arrested! FREBERG: Suppose you let me worry about that, huh? CONTRACTOR: Okay, we’ll start first thing in the morning. ” CONTRACTOR: Now, wait a minute! ” FREBERG: Yeah, well . . CONTRACTOR: Which do you want?
It seemed that no one went without, that grocery stores had more food, that cars had more chrome, that businesses had more customers; the only thing in short supply was irony. Satirists such as Freberg and Mort Sahl had the tiny franchise on that precious commodity, and where they could sell it, they did, and they stood out in the process. And standing out (getting your product noticed) is the cardinal goal of advertising. To understand what it took for advertising to stand out in the radio environment of the late 1950s, one only need listen to a typical broadcast air check from that time.
BERT: All right, come on . . EUGENE: They’ve been at this thing longer. BERT: Show him the way out. EUGENE: We’re only beginners. But does every beer have to be as good as Piels? BERT: Right this way . . qxd 6/3/02 10:22 AM Page 24 24 AND NOW A FEW LAUGHS FROM OUR SPONSOR EUGENE: No, no there’s room for a second best. HARRY: You take that arm, Bert. BERT: Come on, you. SFX: [Scuffle] BERT: Sob sister! Piels Beer Scripts © Goulding-Elliott-Greybar Productions, Inc. RUSSIAN-SPEAKING MAN: [Speaking in Russian] TRANSLATOR: He wishes to know why your Piels beer tastes better than that of other American breweries.
And Now a Few Laughs from Our Sponsor with CDROM by Larry Oakner