Get All You Need is a Good Idea!: How to Create Marketing PDF

By Jay H. Heyman

ISBN-10: 0470237910

ISBN-13: 9780470237915

ISBN-10: 0470378654

ISBN-13: 9780470378656

In All you would like is an effective concept, Jay Heyman exhibits you the way to create strong advertising and ads rules that might dramatically raise revenues to your enterprise. excellent for marketers and small company owners?or operators of any dimension company, for that matter?this beneficial advertising source might help any enterprise stand out available on the market, construct higher industry percentage, achieve exposure, and scare the pants off the contest. This ebook is the proper advisor to making really robust advertising messages.

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Extra info for All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results

Example text

Let me admit something: No one that I know has ever applauded a media plan. Granted, I may hang around with the wrong group of people. But there is something about an innovative selling idea that just makes smiles break out. As Peggy Noonan said in her Declarations column in the Wall Street Journal, “In modern life we wince a lot. ” A “smile” is a good test of an idea. Not particularly scientific, and if your business is running a funeral home perhaps it is not what you are really going for. For the most part, though, a smile often comes unbidden when a good idea appears on your computer, Post-it, or notepad.

It is simply more realistic. The practical point is that I don’t want you to stand motionless at a creative standstill caused by the worry that your idea isn’t brilliant enough. I want you to avoid waiting for that explosion of inspiration, that unbelievably perfect miraculous idea that will cause long lines to form. It is more practical, and in the long run more helpful, to come up with a good idea than to come up with no idea at all. indd 3 4/7/08 7:11:39 PM 4 ABOUT THE TITLE than the best. The constant use of good ideas will get you /your Phufkel /your business more attention than the elusive blockbuster idea that comes along about as often as a Bill Bernbach or David Ogilvy.

Why settle for just “good” ideas, you ask. Shouldn’t you always swing for the bleachers, aim for the stars and all that good guidance your teachers and coaches have always motivated you with? Sure you should. But let’s get real. If your field were music, would the realization that you would never be as great as Mozart stop you from starting? Not being Shakespeare has not prevented other writers from getting tons of books published, read, and enjoyed. A few were great, many were good, which is the point.

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All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results by Jay H. Heyman


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