Read e-book online All-Out for Victory! Magazine Advertising and the World War PDF

By John Bush Jones

ISBN-10: 1584657685

ISBN-13: 9781584657682

Following the assault on Pearl Harbor and the access of the USA into international battle II, many advertisement advertisers and their Madison street advert enterprises immediately switched from promoting services and products to promoting the house entrance on how one can help the conflict. advertisements through significant brands showcased how their factories had grew to become to struggle construction, demonstrating their participation within the struggle and assisting humans comprehend, for example, that they couldn’t purchase a brand new washer as the corporation used to be making munitions. different advertisements helped civilians do something about wartime rationing and shortages by means of providing suggestion on the way to make leftovers tasty, make sneakers final, and retain a vehicle in strong operating order. advertisements additionally inspired Victory Gardens, scrap gathering, giving blood, and (most vital) purchasing battle Bonds.
In this booklet, Jones examines 1000's of advertisements from ten large-circulation information and general-interest magazines of the interval. He discusses motivational conflict advertisements, advertisements approximately commercial and agricultural aid of the battle, advertisements directed at uplifting the morale of civilians and GIs, and advertisements selling domestic entrance potency, conservation, and volunteerism. Jones additionally comprises advertisements praising girls in battle paintings and the military and advertisements geared toward recruiting extra girls. Taken jointly, battle advertisements in nationwide magazines did their half to create the most productive domestic entrance attainable on the way to help the conflict effort.

Contains lots of ww2 advertisements.

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Additional info for All-Out for Victory! Magazine Advertising and the World War II Home Front

Example text

6). Some serial ads became collectibles even while the war was still on, encouraged by the advertisers themselves. By far the most collected serial ads were neither political nor patriotic, but charmingly personal and sentimental. The ads in the “Back Home for Keeps” series from Community Silverplate were so sought after that Life made them and their collectors the subject of its weekly “Speaking of Pictures” feature on May 14, 1945, pp. ” Nominally these ads were of the future goods variety, explaining late in the copy that Oneida’s Community Silverplate would be available again once the war was won.

We hope that it will. It may also serve to prevent a ‘letting up’ on the part of those now engaged in advertising of this kind. ” Regrettably, the ad seems to have done neither. ” (43). After considerable copy enumerating some wartime problems still to be solved, from meeting the increasing demand for food to getting more women into the workforce, the ad concludes that “the quickening tempo of the war is intensifying many of these problems. ” Young and Rubicam’s answer was, “Don’t get tired of the war.

At Hot Springs, Arkansas, in November 1941. Thereafter the Council became a significant presence in wartime advertising whose importance cannot be overestimated (Business Week 7 Feb. 1942: 58; Fox 49). Yet its precise role vis-à-vis ad agen“All-Outs” and “Double-Barrelleds” 29 cies, advertisers, the media, and the federal government has been often muddled or misunderstood. Even its name is a bit misleading. “War Advertising Council” suggests it comprised solely admen and ad agencies, as Don Wharton implied in his description of it in the trade journal Advertising & Selling in June 1944.

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All-Out for Victory! Magazine Advertising and the World War II Home Front by John Bush Jones


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