Read e-book online Alcohol Advertising and Young People’s Drinking: PDF

By Barrie Gunter; Anders Hansen; Maria Touri

ISBN-10: 0230290582

ISBN-13: 9780230290587

ISBN-10: 1349314951

ISBN-13: 9781349314959

Show description

Read Online or Download Alcohol Advertising and Young People’s Drinking: Representation, Reception and Regulation PDF

Best advertising books

Get The Golden Age of Advertising - The 70s PDF

Either eclipsed and prompted by way of tv, American print advertisements of the Seventies departed from the daring, photo varieties and sophisticated messages that have been ordinary in their sixties opposite numbers. extra literal, extra in-your-face, 70s advertisements sought to catch the eye of a public familiar with blaring, to-the-point television ads (even VW advertisements, recognized for his or her witty, ironic statements and minimalist designs, misplaced a few of their punch within the 1970s).

Get The New PR Toolkit: Strategies for Successful Media PDF

Takes PR to the following point, supplying an entire blueprint for PR procedure and execution that pulls on as much as the minute case reviews and modern day such a lot artistic public relatives paintings.

Read e-book online And Now a Few Laughs from Our Sponsor with CDROM PDF

Vintage radio advert campaigns from the final fifty years, and the way they used humor to win over audiences And Now a couple of Laughs from Our Sponsor bargains an in-depth examine one of the most winning and pleasing radio advertisements from the final part century, provided through ads veteran Larry Oakner. An accompanying CD-ROM permits readers to hear the interesting and humorous ads that chronicle radio historical past.

Read e-book online Advances in Advertising Research (Vol. III): Current PDF

​Advances in ads examine are released through the eu ads Academy (EAA). This quantity is a compilation of analysis offered on the tenth foreign convention on study in ads (ICORIA) which was once held in Berlin (Germany) in June 2011. within the face of an ever expanding variety of services, in addition to an more and more cluttered media surroundings, ads learn is faced with a number of demanding situations.

Extra resources for Alcohol Advertising and Young People’s Drinking: Representation, Reception and Regulation

Example text

The promotion of alcohol on this platform occurs not only in the form of advertising, but also web sites that draw visitors in with more generalised entertainment and information content. Many of these sites are operated by major alcohol companies. Evidence has already emerged that commercial alcohol-related web sites are accessible to and accessed by children and teenagers (see Grube & Walters, 2005). These web sites are often produced or sponsored by alcohol manufacturers and link alcohol brands with interactive games, music and online social networks designed to have special appeal to the youth market (see Anderson, 2007).

2006), in their analysis of popular magazines in the UK, also found that drinking ‘was aligned with traditional masculine images, although new kinds of drinks were aligned with traditional feminine images – and derided in men’s magazines’ (p. 223). Many alcohol advertisements project a particular view of masculinity through associations of consumption with manly pursuits linked to sport or adventure (Hill, 1999). If these treatments associate alcohol with attributes that have special appeal to young people, it is not difficult to conceive the potential roots of impact of advertising on early alcohol consumption.

The heaviest drinkers bought more alcohol than did light drinkers from both locations. In the context of the present book, the key question being investigated centres on the role played by advertising in priming young people to drink. Much of this book will focus on that question. Before doing this, however, it is important to consider what is known about the nature of young people’s alcohol consumption habits. A number of large-scale national and international surveys have been carried out in the past 25 years that have attempted to map the prevalence of alcohol consumption and the frequency and nature of that consumption among young drinkers.

Download PDF sample

Alcohol Advertising and Young People’s Drinking: Representation, Reception and Regulation by Barrie Gunter; Anders Hansen; Maria Touri

by Kenneth

Rated 4.01 of 5 – based on 38 votes

Categories: Advertising