Download PDF by Sabine Bacou?l-jentjens Anshu Saxena Arora: Advertising Confluence: Transitioning Marketing

By Sabine Bacou?l-jentjens Anshu Saxena Arora

ISBN-10: 1137492260

ISBN-13: 9781137492265

ISBN-10: 1349504580

ISBN-13: 9781349504589

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1990). EFTPOS: The Perils of a Cost-Driven Venture. Service Industries Journal, 10(4), 748–758. Mitchell A. A. (1986). The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude towards the Advertisement. Journal of Consumer Research, 12–23. Mitchell A. , & Olson J. C. (1981). Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? Journal of Marketing Research, 18, 318–332. , & Taylor C. R. (2010). S. and Japanese Consumers. Journal of International Marketing, 18(2), 20–34.

This context makes the definition of the country of origin more complex. The emergence of new terms as “country of design” or “country of manufacturing” has complicated the understanding of the information for the consumer. The “country of design” refers to the country where the product has been designed and developed. Italy, for instance, is renowned for the quality of its design, especially for certain categories of consumer goods such as shoes. The concept of “Designed in” seems to be preferred by consumers for certain product categories such as luxury goods (Godey, 2009).

E. (1999). A Six-Segment Message Strategy Wheel. Journal of Advertising Research, 39 (6), 7–17. Turban D. (2001). Organizational Attractiveness as an Employer on College Campuses: An Examination of the Applicant Population. Journal of Vocational Behavior, 58, 293–312. , & Ambler T. (1999). How Advertising Works: What Do We Really Know? Journal of Marketing, 63, 26–43. Walker J. , Feild H. , Giles W. , & Bernerth J. B. (2008). The Interactive Effects of Job Advertisement Characteristics and Applicant Experience on reactions to Recruitment Messages.

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Advertising Confluence: Transitioning Marketing Communications into Social Movements by Sabine Bacou?l-jentjens Anshu Saxena Arora


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