Ken Kaser's Advertising and Sales Promotion PDF

By Ken Kaser

ISBN-10: 1111573239

ISBN-13: 9781111573232

Is ads a space of curiosity for you? ads AND revenues promoting is a finished advent to the rules and practices of ads. The direction explores the social, moral, and felony problems with advertisements, ancient affects, options, and media selection tactics in addition to built-in advertising communications. you are going to be taught suggestions utilized in present ads, together with print, broadcast, and electronic. The textual content presents an outline of ways conversation instruments can be utilized to arrive objective audiences and bring up patron wisdom. advertisements AND revenues advertising employs correct advertisements, indicates, and pictures to catch your curiosity and during its writing variety, supplies a high-quality realizing of advertisements in addition to the demanding situations dealing with the promoting, advertisements, and advertising and marketing industries at the present time. arrange for the excessive power pleasure of ads this present day with the robust, major content material in ads AND revenues promoting, its accompanying supplementations, and author-driven studying and educating aid.

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Sample text

Com Chapter 1 Assessment Vocabulary Builder Match each statement with the term that best defines it. Some terms may not be used. a. advertiser 1. advertising showcases the benefits of a product c. A client that needs creative messages e. brand and advertising campaigns to reach f. corporate advertising ments to communicate why coni. green marketing sumers need a specific product j. industry trade groups 5. Advertising used to build an image k. infomercial based on the set of values held by l.

Their advertisements frequently focus on the company’s or industry’s contributions to the community or society. Social responsibility is the principle that businesses should contribute to the welfare of society. Many businesses now view social responsibility as an opportunity for growth. In a recent survey, 55 percent of consumers indicated they are more likely to choose a product that supports a certain cause when choosing between similar products. By advertising its social responsibility efforts, a business can increase profits.

Advertising can be used to educate consumers on how products or services benefit the earth or conserve resources. Automobile manufacturers are emphasizing electric automobiles and vehicles that are more fuelefficient. Manufacturers of some household cleaning products advertise that their products are not harmful to the environment. In addition to offering green products, businesses that use green business practices are often favored by customers. The natural environment influences business in many different ways.

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Advertising and Sales Promotion by Ken Kaser


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