Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro's Advances in Advertising Research (Vol. V): Extending the PDF

By Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki

ISBN-10: 3658081317

ISBN-13: 9783658081317

ISBN-10: 3658081325

ISBN-13: 9783658081324

Advances in ads study are released via the eu ads Academy (EAA). This quantity is a compilation of analysis provided on the twelfth overseas convention in ads (ICORIA) which was once held in Zagreb (Croatia) in June 2013. The convention collected one zero five best researchers from 23 international locations less than the convention subject “To Boldly Go... Extending the limits of Advertising”. The publication presents overseas cutting-edge study with 23 articles via well known students from the global ICORIA network.

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Additional info for Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising

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R. Franke (2003), "Fear, coping, and information: a pilot study on motivating a healthy response" in: Health Marketing Quarterly, Vol. 20, No. 1, 51-73. D. (2006), "How Social Marketing works in health care" in: British Medical Journal, Vol. 322, No. 7551, 1207-1210. D. and L. McCormack (2008), "Applying Social Marketing in Health Care: Communicating Evidence to Change Consumer Behavior" in: Medical Decision Making, Vol. 28, No. 5, 781-792. G. B. Snyder (2009), "Analysis of Public Service Announcements on National Television, 2001-2006" in: Social Marketing Quarterly, Vol.

Vezina (1988), "Identifying feelings elicited by advertising" in: Psychology & Marketing, Vol. 5, No. 1, 1-16. C. W. Maibach (2008), "The Effectiveness of Mass Communication to Change Behavior" in: Annual Review of Public Health, Vol. , 219-234. ;T. M. Ling (2006), "Every document and picture tells a story: using internal corporate document reviews, semiotics, and content analysis to acess tobacco advertising" in: Tobacco Control, Vol. 15, No. 3, 254-261. R. (1994), "Social Marketing: Its Definition and Domain" in: Journal of Public Policy & Marketing, Vol.

1933, “An experiment with colored and uncolored advertisements”, Journal of Applied Psychology, Vol. 17, No. 1,pp. 49-54. Goode, A. 2007, “The implicit and explicit role of ad memory in ad persuasion: rethinking the hidden persuaders”, International Journal Of Market Research, Vol. 49, No. 1,pp. 95-116. , Yi, T. W. 1997, “Effects of Color As an Executional Cue in Advertising: They’re in the Shade”, Management Science, Vol. 43, No. 10,pp. 1387-400. Graf, P. & Komatsu, S. ”, European Journal of Cognitive Psychology, Vol.

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Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki

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