By Jesse Drew
The previous couple of a long time have helped dispel the parable that media may still stay pushed through high-end execs and marketplace proportion. This e-book places ahead the idea that of "communications from lower than" unlike the "globalization from above" that characterizes many new advancements in overseas association and media practices. by way of studying the social and technological roots that impression present media evolution, Drew permits readers to appreciate not just the Youtubes and Facebooks of at the present time, yet to count on the trajectory of the applied sciences to return.
Beginning with a glance on the inherent weaknesses of the U.S. broadcasting version of mass media, Drew outlines the early Nineteen Sixties and Nineteen Seventies experiments in grassroots media, the place artists and activists started to re-engineer digital applied sciences to focus on neighborhood groups and underserved audiences. From those neighborhood initiatives emerged nationwide and foreign communications initiatives, developing construction types, social networks and citizen expectancies that will problem conventional technique of digital media and cultural construction. Drew’s standpoint places the social and cultural use of the consumer on the middle, now not the actual media shape. therefore the constitution of the publication specializes in the neighborhood, the nationwide, and the worldwide wish for communications, whatever the means.
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Additional resources for A Social History of Contemporary Democratic Media
FROM BROADCASTING TO THE WORLD WIDE WEB The physical world, many social commentators and critical theorists like to say, is an anachronism. Information, they assure us, has replaced the steel and glass of the old industrial age as the new linchpin of a modern age, the Age of Information. The forges, rolling mills, furnaces, and smelters are gone. Today, we process data—extracting it, molding it, combining it, shipping it—adding value to it and extracting profit from it like any other industrial product.
This type of programming represented enormous cost savings and allowed local stations to cut many station personnel, journalists, and news teams. In the radio and television enterprises, a commitment to public service information was tossed aside, and media operations became viewed solely as business ventures with no obligation to serve the public. News operations began to be considered a drag on profits, rather than a necessary public service. News desks were stripped bare while franchised entertainment, such as game shows and Hollywood celebrity programs, took the place of local news, information, and commentary.
This takeover happened at a very rapid pace, and with a minimal amount of debate or publicity. The vast networks of public-funded data lines and supercomputer sites were absorbed for the most part by privatized networks and data services corporations. This corporate incursion turned an initially public, noncommercial space populated by educational, governmental, and organizational sites into a space dominated by the now ubiquitous dot-com. THE PRIVATIZATION OF THE INTERNET Our public dollars created the Internet not in the spirit of democratic communication, but rather in the desire for US military command and control centers to communicate in the event of a nuclear war.
A Social History of Contemporary Democratic Media by Jesse Drew
Categories: Communication Media Studies